Why ₹99 Feels Cheaper Than ₹100 😂 | Pricing Psychology Explained

Why do we feel so much better buying something for ₹99 than ₹100 — even though it’s just a ₹1 difference? 😅 This short visual meme breaks down one of the most powerful pricing tricks used by businesses worldwide — the ₹99 pricing strategy, also known as psychological pricing or charm pricing. From online shopping platforms to your favorite retail stores, this small tweak in numbers plays a big game with your brain. Marketers and business owners use this simple tactic to make prices feel smaller and increase conversions. That ₹99 isn't just a random number — it’s a strategy backed by consumer psychology. In this short, you’ll see the internal debate between Brain 🧠 and Heart ❤️, where logic loses and emotion wins — something most of us experience but never realize. Whether you’re a student learning about marketing, an entrepreneur crafting product pricing, or just someone curious about “why ₹99 pricing works”, this short is for you! 👀 Searched for: Why ₹99 pricing feels cheaper What is psychological pricing? Pricing strategy in marketing Pricing tricks used by brands Charm pricing explained How to price products to sell more Marketing strategy for pricing Business growth tips