Truth about AI and Bad Marketing

𝐄𝐯𝐞𝐫𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐢𝐬 𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐀𝐛𝐨𝐮𝐭 𝐀𝐈, 𝐁𝐮𝐭 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐔𝐬𝐢𝐧𝐠 𝐈𝐭 𝐭𝐨 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫? AI is everywhere. Everyone’s posting prompts, automating content, and speeding up workflows. But the question I keep coming back to: “𝐴𝑟𝑒 𝑤𝑒 𝑢𝑠𝑖𝑛𝑔 𝐴𝐼 𝑡𝑜 𝑡𝑎𝑙𝑘 𝑚𝑜𝑟𝑒, 𝑜𝑟 𝑡𝑜 𝑙𝑖𝑠𝑡𝑒𝑛 𝑏𝑒𝑡𝑡𝑒𝑟?” Because at the heart of marketing isn’t automation. It’s understanding people: their search intent, their pain points, their emotions, and why they scroll or click. Here’s how I’m using AI to get closer to the customer and not just the algorithm ✅ Asking ChatGPT to reframe my copy for different buyer mindsets. ✅ Using keyword tools not just for volume, but for search intent. ✅ Analysing reviews, comments, and feedback to understand language customers use. ✅ Running A/B tests to match user psychology (not to beat the CTR). AI is incredible, but it’s only powerful when we match user psychology