Cadbury’s Marketing Strategy

August 1, 2022November 14, 2023 Team Know It 1 Comment

Cadbury is a British multinational confectionery company owned by Mondelēz International. It was founded in Birmingham, England in 1824 and has become the world’s largest confectioner since being bought out by Kraft Foods in 2010. It became a public limited company on 20 June 1901 and began to be listed on the London Stock Exchange in 1905. In 1917, the first overseas subsidiary opened in Hobart, Australia and Cadbury became a constituent of the FTSE 100 Index.

The company sells over 100 brands worldwide, including Dairy Milk, Creme Egg, Caramel, Wispa, Boost and Crunchie. Cadbury is well-known for its chocolate products such as Dairy Milk bars and Cadbury Dairy Milk Chocolate Biscuits.

Marketing Strategy of Cadbury

Cadbury, a British company, has been in the sweet and dark chocolate market for over 100 years. Cadbury has its origins in Birmingham, England. It was a small chocolate shop started by two brothers who were descendants of Richard Cadbury, a successful tea and coffee merchant. In 1824, they began to make their own chocolates by grinding bitter cocoa beans and sugar together. The company is still the reigning king in this market. It’s one of the most popular brands of chocolate in Britain and it’s also popular worldwide.

Cadbury - Still Reigning Supreme in the Sweet & Dark Chocolate Market

The company produces a wide range of chocolates including iconic products like Dairy Milk, Curly Wurly, Crunchie and Flake. Cadbury has been around for over 100 years and it’s no wonder that it has become so popular with consumers worldwide. The company’s products are available to buy in more than 100 countries, which is a testament to Cadbury’s success and popularity.

Cadbury's Marketing Strategy

Cadbury is a popular British company that makes chocolate and confectionery. In the late 1800s, a man named John Cadbury opened his own business. He wanted to make cocoa and tea but soon found out that he could also make chocolate. He then created what we now know as Cadbury’s Dairy Milk Chocolate.

Marketing Strategy of Cadbury: Cadbury has had many marketing campaigns over the years. One of their most well-known marketing campaigns was in 2007 when they gave away their products for free in order to celebrate 125 years of business. They did this by giving away more than 10 million bars of chocolate in just one day!

What is the Marketing Mix?

The marketing mix is a four-part formula that helps marketers identify the elements of the marketing plan and their respective roles.

It is also called the four Ps, which stand for Product, Place, Price and Promotion.

Product: it refers to the goods or services that are offered for sale by a business.

Place: it refers to where those goods or services are sold.

Price: it refers to how much is charged for those goods or services.

Promotion: it refers to any communication about those goods or services that takes place before they are sold – including advertising, public relations and personal selling.

Marketing Mix of Cadbury

Product: What are the Different Types of Products Cadburys has?

Cadbury produces many different products, including a variety of chocolate bars and chocolate-coated snacks. They also have other products like gum, tea, and coffee.

Bars and Blocks

5 Star
5 Star Chomp

5 Star Crunchy
5 Star Fruit & Nut
Bournville Almond

Bournville Hazelnut
Bournville Raisin & Nut
Bournville Rich Cocoa

Bournville Cranberry
Dairy Milk
Dairy Milk Crackle

Dairy Milk Fruit & Nut
Dairy Milk Black Forest
Dairy Milk Marvellous Creations Jelly Popping Candy

Dairy Milk Oreo
Dairy Milk Roast Almond
Dairy Milk Tropical Mango

Dairy Milk Silk
Dairy Milk Silk Bubbly
Dairy Milk Silk Fruit & Nut

Dairy Milk Silk Roast Almond
Dairy Milk Silk Caramello
Dairy milk silk mocha caramello

Cadbury brownie mix
Dairy Milk Silk Hazelnut
Dairy Milk Silk Oreo

Dairy Milk Silk Red Velvet Oreo
Dairy Milk Honey Crunch
Dairy Milk Butterscotch Crunch

Dairy Milk Coffee Almond
Dairy Milk Crispello
Fuse

Perk
Perk with Glucose Energy
Temptations Almond Treat

Temptations Cashew Appeal
Temptations Orange Almond
Temptations Raisin Apricot

Temptations Rum Raisins
Cadbury Chocobix

Beverages

Bournvita

Bournvita 5 Star Magic
Bournvita l’il Champs
Bournvita women

Choc-o-Cheer

Price & Distribution Channels:

The distribution channels of Cadbury are online and offline. In the offline market, Cadbury products are distributed through groceries, convenience stores, and supermarkets. In the online market, Cadbury products are distributed through e-commerce sites.

Promotion & Place: How Does Cadbury Promote their Products and Where do They Sell Them?

Cadbury is a company that produces chocolates and other confectionery goods. They have a long history of promotional strategies, from the early 1900s when they were promoting their products through packaging to now where they are using digital channels.

Cadbury has been using different promotional strategies for their products over the years, from packaging to more modern marketing techniques like digital advertising.

In the early 1900s, Cadbury started promoting their products with packaging and slogans like “A break with tradition” or “For change try Cadbury’s Light Chocolate”. Nowadays, they are packaging pretty much everything in a bright gold or silver wrapping.

Conclusion : Now that you know about the 4 P's of Cadbury let's recap with a quick summary.

The 4 P’s of Cadbury are: product, packaging, promotion and price. The company has had to change their strategy when it comes to their packaging. In the past they were using foil wrappers but now they are using paper wrappers because of the environmental impact caused by foil in landfill sites.